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Thursday, December 16, 2010

YES we can get it there in time for Christmas!

I was really concerned about our sales this year through the holidays. A lot has changed for us this year. We started using Etsy and we dropped a few of our regular events. As we finished our annual fall sale we had to decide what was next. Did we want to get involved in some small local events? Did we want to have an in home sale like we have for the past couple years, or did we want to rely on Etsy and the online sales? Relying primarily on one source of income is risky business, but based on our sales history and researching other successful Etsy sellers who had been at it a while we decided that it was likely that we would do well enough on Etsy to make it through the month and we concentrated on getting pieces ready to post and taking special orders. So far it has been right on track for our predictions and if anything we've failed to maximize our sales by being somewhat understocked. We're already plotting next years season and when I start throwing again tomorrow morning it will be for post holiday sales and stocking for next year. By the time I reach retirement I'll have it all worked out so we can make a decent steady income 8P

Truly I feel like the online sales through Etsy has made it possible to be a potter and have time to have a life outside the studio. The last 15 years has been frantic and I think Etsy has given me an opportunity to make a decent income without sprinting back and forth between a show and the studio, never having more that a few days off and hardly ever in a row. We will see how the next year unfolds as we intentionally try to widen our online audience and be stocked well in advance of any shows we do on the road. Looking back I am pleased with the direction our business has gone and can't wait to see where it goes in the future.

But right now the answer to all the questions is "YES, we CAN get it there for Christmas"

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